A Short History of EchoUser
IN THE BEGINNING THERE WAS ZEITGEIST
IN THE BEGINNING THERE WAS ZEITGEIST
Zeitgeist (beyond its cool translation of, ‘time spirit’) is a San Francisco bar where Mick convinced Aaron and Manik that chasing ANY experience was not only fun, but a company. After a beer and a sunny afternoon, they were sold.
But everything really started by breaking the rules at Oracle. While working there we formed an ‘underground’ research team to experiment on ourselves. We essentially researched research and redesigned design. The people and ideas developed became the core team and principles for EchoUser and our ‘any experience’ philosophy that we still strive for to this day.