I'm looking forward to seeing the awards roll in for these guys. Rally Interactive has a history of producing top notch iOS apps and websites, but they've really outdone themselves with City Guides by National Geographic.
The animations are flawless, the visuals are beautiful, and the functionality is pristine. Usability wise it's about as easy to use as it gets; it only takes a few seconds to figure out what's going on with no introduction or instructions of any kind. It implements some innovative navigation techniques which I predict will be trending soon.
The only drawbacks are the quickly apparent barriers to exploration with in app purchases for additional content and the currently limited amount of content. There are only 4 cities to explore currently, but I'm sure that will expand quickly.
Thanks for continually raising the bar guys.
See a demo GIF on Dribbble here
And Download it from the Appstore here.
Check out more of Rally Interactive's work here.
Now I'll shut up and let you look at it. Make sure to wait for the GIFs to load and remember that the in app animations are 100% smooth.
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