From
Harry West, CEO over at Continuum, about the shifting sands of business growth and progress:
There’s always a tendency for people to go: “Well, I know the business we’re in because I can see it. I see it every day. That’s the business we’re in, right?” Well, that was the business you were in.
Right now we are in the process of inventing the business we will be in. When people see that, it takes off. But until people can see it, until it’s in some way real and relevant to them, they don’t know what they can do to be part of it.
I think it's fascinating how the main indicator - and sometimes a weak one at that - of what a firm can do is what it has already done. I often find when sending out pitch decks to potential clients that I'd like to add in a section titled "dream work" that covers all the stuff we wish we could do. Like the "Hobbies and interests" section in a resume, sometimes it's the side stuff that tells the true story.
